Experienced Business Coaches, Florist Business Coaches, and Floral Business
Our Mission
At The Florist Coach, we help florists break free from the constant hustle.
We provide the tools and strategies to get organized, build strong teams, and boost profits—so you can run your business with confidence.
Why? Because every florist deserves success.
With years of experience and a passion for growth, we’re here to help you reach your full potential.
Ready to transform your floral business?
Let’s make it happen—contact us today!
Let me introduce myself...
Floral business is in my blood—three generations deep. I grew up in my family’s florist shop in Ballina, NSW, crafting bows at 5, sweeping floors at 7, and by 10, serving customers and taking orders. By 16, I was managing the shop on my own, learning firsthand the challenges of running a florist business.
I know what it takes to keep the doors open, build a strong team, and balance business with family—because I’ve lived it. Yet, I also know the floral industry lacks real business support. That’s why I became a coach: to help florists work smarter, increase profitability, and thrive in an ever-evolving market.
Even my 12-year-old daughter, Grace, dreams of owning a florist shop one day, reminding me why this work matters.
Meet Uncle Bruce – Your No-Nonsense Business Coach
Uncle Bruce is a pioneer in Australian business coaching, with 20+ years of experience and a track record of helping over 400 businesses grow and thrive. Based in Melbourne, he’s known for his direct yet supportive coaching style—cutting through the noise to give business owners real, actionable strategies.
A key collaborator in The Successful Florist project, Bruce brings deep industry insight and proven expertise to help florists overcome challenges, build stronger businesses, and achieve lasting success.
To learn more about Uncle Bruce's approach and expertise, visit his website at https://bruceframe.com.au/.