Florist Business Coaching FAQs | The Florist Coach

I’m Tiffany Kaehler, a third-generation florist and a well-known face to florists across Australia. With 22 years in the wholesale industry and a lifetime in floristry, I understand the challenges of pricing, profit, and running a business from both sides of the counter. I also bring a passion for sales, marketing, and merchandising—the drivers that help florists attract customers and grow stronger businesses.

Supported by proven business coaching expertise: 

My coaching partner (and Uncle) Bruce Frame, one of the pioneers of business coaching in Australia. With 20+ years of experience, on top of a decade as a General Manager in manufacturing supplying Toyota, Bruce adds depth in leadership, systems, and profitability.

Together, we offer a powerful mix of florist knowledge and proven business coaching expertise—giving you practical, relatable strategies that help your business thrive.

I work with florist business owners who have been trading for at least 2 years. By this stage, you’ve built your foundation, but you might be struggling with things like:

• Pricing confidently and profitably
   
• Balancing workload with lifestyle
   
• Growing sales through better marketing and merchandising
   
• Streamlining systems to save time
   

If this sounds familiar, you’re in the right place. My role as your coach is to walk alongside you, give you proven strategies, and keep you accountable so you can create the profitable, sustainable florist business you’ve always wanted.

👉 Book your complimentary 30-minute discovery call here

The Successful Florist Program —  This 6-week program is perfect for florists ready to reset their business foundations with florist business coaching that delivers quick wins. 

Together we cover:
🌸 Pricing with confidence — making sure every sale is profitable
🌸 Profitability strategies — understanding your numbers and margins
🌸 Systems that save time — streamlining daily operations
🌸 Mindset shifts — breaking through limiting beliefs holding you back

This program is perfect for florists who are ready to stop guessing and start running their business with clarity and confidence. Many clients see results simply by adjusting pricing and processes in the first few weeks.

On-going Coaching — 44 weeks or ongoing. 

This is where the deepest transformation happens. 

 Over the long term, we focus on:
🌿 Grow sales and profits consistently
🌿 Strengthen leadership skills to manage staff and larger events
🌿 Build marketing and merchandising strategies to stand out in your market
🌿 Create accountability so change actually sticks
🌿 Design a business that gives you time and freedom — not just endless work

Running a business can feel lonely at the top — but just like elite athletes, the most successful business owners have coaches by their side. On-going coaching gives you consistent support, clear direction, and accountability to achieve results you couldn’t reach on your own. Those who commit to on-going florist business coaching achieve the deepest transformations 

Budding to Bloom: 4 weekly meetings

In this program, you’ll learn:  

Designed for Cert III+ floristry students and recent graduates who are ready to turn their passion into profit. Floristry training teaches design, but running a successful business takes a different skill set. 

That’s where this program comes in. 

You’ll learn:
🌱 How to set up your business the right way — pricing, branding & legal essentials
🌱 Business foundations that save time, money & stress
🌱 How to attract customers & build reputation
🌱 Key steps to profitability from day one

While most of our coaching is designed for established florists (2+ years in business), we created Budding to Bloom to give students and graduates a head start. It’s the perfect stepping stone — and when you’re ready for the next stage of business growth, you’ll already know where to turn.

👉 Book your complimentary discovery call 

🌸 The Successful Florist Program

Best for: Florists 2+ years in business who want a reset 

Duration: 6 weeks 

Focus: Pricing, profitability, systems, mindset 

Results: Quick wins & clarity in weeks 

🌿 On-Going Coaching Partnerships

Best for: Established florists ready for growth & transformation 

Duration: 44 weeks or ongoing 

Focus: Profit growth, leadership, marketing, accountability 

Results: Deep, lasting change & freedom 

🌱 Budding to Bloom

Best for: Cert III+ floristry students & recent graduates 

Duration: 4 weekly meetings 

Focus: Business setup, branding, foundations 

Results:  A strong start, confidence in your foundations, and a clear pathway toward future success — setting you up to step confidently into The Successful Florist Program or On-going Coaching when the time is right. 

👉 Book your complimentary discovery call here to talk through which program is right for you. 

🌸 Many florists notice small wins almost immediately — for example, increasing margins just by adjusting pricing in the first few weeks.

🌿 Bigger shifts, like streamlining systems, building sales, or gaining confidence as a leader, usually develop over a few months as changes take hold.

🌱 The more you engage with the coaching process, the faster and more lasting your results will be.

Many business coaches speak in general terms that don’t always apply to the realities of running a florist business. My approach is different because I combine floristry expertise with proven coaching frameworks. As a third-generation florist with 22 years in wholesale, I’ve seen the industry from every angle. Add to that my passion for sales, marketing, and merchandising, and you get florist-specific coaching that is practical, relatable, and results-driven.

I’m also supported by my coaching partner (and Uncle) Bruce Frame, one of the pioneers of business coaching in Australia. With 20+ years of experience, on top of a decade as a General Manager in manufacturing supplying Toyota, Bruce brings world-class knowledge of leadership, systems, and profitability. Together, we offer a unique blend of florist insight and business expertise that you won’t find anywhere else.

🌸 That’s completely normal — many florists tell me they felt the same way before beginning.

🌿 Coaching isn’t about judgment; it’s about partnership. My role is to support you, guide you step by step, and celebrate your wins along the way.

🌱 You’ll never be left to figure things out alone — I’m here to walk beside you as you grow your business with clarity and confidence.

🌸 Budding to Bloom runs weekly for 4 weeks, with sessions of around 45–60 minutes each.

🌿 The Successful Florist Program and On-going Coaching are held fortnightly, with sessions also running 45–60 minutes.

🌱 Any “homework” is practical and designed to take about the same amount of time as a session, spread across the fortnight. Think of it as working on your business, not just in it — time that saves stress and creates lasting gains.

🌸 Many florists see quick wins early — like pricing confidently for profit, reducing overwhelm with better systems, or understanding their numbers for the first time.

🌿 Over time, results grow bigger: clients have expanded from home studios into thriving retail shops, strengthened their leadership to manage teams and events, and grown sales with smarter marketing and merchandising.

🌱 Those who commit to Ongoing Coaching achieve the deepest transformations, because consistent support and accountability create lasting change.

✨ Every florist’s journey is unique, but the common theme is this: coaching helps you grow your business with more profit, more clarity, and more freedom.

🌸 Running a florist business can feel overwhelming — pricing, staff, marketing, and customer demands all pulling you in different directions.

🌿 A business coach brings clarity, structure, and accountability, helping you focus on what matters most and guiding you with proven strategies.

🌱 Even the best athletes and sporting teams have coaches — because consistent support delivers stronger results than going it alone. Business is no different: coaching keeps you on track, builds your confidence, and accelerates your success.