Privacy Policy

Last updated: 29 June 2026

The Florist Coach respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, complete a form, book a call, join our email list, interact with our content, or work with us.

1. Who we are

The Florist Coach provides business coaching, education, resources and support for florists and floral industry business owners.

Business name: The Florist Coach
Contact email: [email protected]
Website: thefloristcoach.com.au
Business location: Australia
ABN: 49823223420

2. The personal information we collect

We may collect personal information that you provide directly to us, including:

your name

business name

email address

phone number

location

website or social media details

information you provide in enquiry forms, application forms, surveys or booking forms

information shared during discovery calls, coaching calls or client communications

payment and billing details

testimonials, feedback or case study information, where you provide it to us

We may also collect technical information when you use our website, including:

IP address

browser type

device type

pages visited

website activity

referral source

cookies and tracking data

3. How we collect your information

We may collect your personal information when you:

visit our website

complete an enquiry, application or booking form

book a discovery call

subscribe to emails or resources

send us an email, message, SMS or direct message

attend a Zoom call or coaching session

purchase a service

interact with our ads, website, landing pages or social media content

provide a testimonial, review or feedback

We may use third-party platforms to help us collect and manage this information, including booking tools, CRM systems, email and SMS software, payment processors, analytics tools, video conferencing tools and advertising platforms.

4. Why we collect your information

We collect personal information so we can:

respond to your enquiries

book and manage discovery calls

assess whether our coaching services are suitable for you

provide coaching, education, resources and support

process payments and invoices

send relevant emails, SMS messages and follow-up communication

improve our website, offers, services and marketing

personalise your experience with us

request feedback, reviews or testimonials

meet legal, financial and administrative obligations

We do not collect more personal information than we reasonably need to operate our business and provide our services.

5. Email, SMS and marketing communication

When you submit a form, book a call, download a resource, join our list or work with us, we may send you relevant business updates, resources, reminders, offers or follow-up messages.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly.

You can opt out of SMS marketing or follow-up messages by replying “STOP” where available, or by contacting us at [email protected].

We may still send you essential service-related messages, such as booking confirmations, payment reminders, client updates or information directly related to services you have requested.

6. Cookies, analytics and tracking

Our website may use cookies and similar tracking technologies to improve website performance, understand visitor behaviour, measure advertising results and improve our marketing.

These tools may collect information such as your browser, device, IP address, pages visited and how you interact with our website.

We may use tools such as Google Analytics, Meta Pixel or similar platforms to help us understand website traffic and advertising performance.

You can manage or disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

7. Payment information

If you purchase from us, your payment may be processed through secure third-party payment providers.

We do not store full credit card details on our own systems. Payment providers may collect and process payment information in accordance with their own privacy and security policies.

8. Call recordings and meeting notes

Some discovery calls, coaching calls or client meetings may be recorded or transcribed for training, record-keeping, service delivery or follow-up purposes.

Where a call is recorded or transcribed, this will usually be made clear through the platform being used or by direct notice.

Recordings, transcripts and notes are treated as confidential business information and are not shared publicly without permission

9. How we share your information

We do not sell your personal information.

We may share your personal information with trusted third parties where reasonably necessary to operate our business, including:

CRM and booking platforms

email and SMS platforms

payment processors

accounting and invoicing providers

website hosting and analytics providers

advertising platforms

video conferencing and transcription providers

contractors or service providers who help us deliver our services

legal, accounting or professional advisers

government, regulatory or law enforcement bodies where required by law

We only share information where it is necessary for business, service delivery, legal or administrative purposes.

10. Overseas disclosure

Some of the third-party platforms we use may store or process information outside Australia, including in countries such as the United States or other locations where those providers operate.

By providing your personal information to us, you acknowledge that your information may be stored or processed by third-party service providers outside Australia.

11. How we protect your information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

This may include secure systems, password protection, restricted access, reputable third-party platforms and reasonable administrative safeguards.

No method of online transmission or electronic storage is completely secure. While we take reasonable precautions, we cannot guarantee absolute security.

12. How long we keep your information

We keep personal information for as long as reasonably necessary for the purpose it was collected, including to provide services, maintain business records, comply with legal obligations, resolve disputes and improve our business.

When information is no longer required, we will take reasonable steps to delete, destroy or de-identify it.

13. Accessing or correcting your information

You may request access to the personal information we hold about you.

You may also ask us to correct information if it is inaccurate, incomplete or out of date.

To make a request, contact us at:

[email protected]

We may need to verify your identity before providing access or making changes.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can review and respond to your concern.

Contact:

[email protected]

We will aim to respond within a reasonable timeframe.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.

15. Third-party links

Our website may contain links to third-party websites, platforms or resources.

We are not responsible for the privacy practices, security or content of third-party websites. You should review their privacy policies before providing personal information.

16. Children’s privacy

Our website and services are intended for business owners and adults. We do not knowingly collect personal information from children.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal obligations or privacy practices.

The updated version will be published on this page with a revised “Last updated” date.

18. Contact us

For privacy questions, access requests, correction requests or complaints, contact:

The Florist Coach
Email: [email protected]
Website: thefloristcoach.com.au