Free Resources for Florists Who Are Busy But Not Profitable
Free Resources for Florists Who Are Busy But Not Profitable
Practical tools for established florist business owners who are working hard, but not seeing enough profit, structure or breathing room.
Practical tools for established florist business owners who are working hard, but not seeing enough profit, structure or breathing room.
Profit & Pricing
Profit & Pricing
I'm selling flowers, but I don't know if I'm actually making money.
Are You Undercharging? Scorecard
A quick self-assessment to find out if your prices are costing you money.
10 Costs Florists Forget to Include in Their Prices
Use this profit-protection checklist before pricing your next arrangement, delivery or custom order.
Gross Profit Margin Calculator
Put your numbers in and see exactly what you're actually keeping.
Your Arrangements Are Selling - But Are They Actually Profitable?
The hidden costs quietly destroying your gross profit.
Delivery Fee Calculator
Stop absorbing delivery costs — charge what it actually costs you.
15 Ways to Increase Your Average Sale Value
Simple ways to grow each order through better options, add-ons, upgrades and confident selling - without discounting.
Time & Owner Burnout
I'm exhausted, and I can't keep doing everything myself.
Is Your Florist Business Running You? Quiz
Find out if your business is working for you — or if you're working for it.
Owner Bottleneck Checklist
Identify exactly where everything depends on you — and what to do about it.
How to Move From Florist to Business Owner
A practical guide to stepping back from the tools and leading your shop.
Marketing & Sales
I need more consistent sales, but I don't know what to do when it's quiet.
From Posting To Profit
Why posting flowers isn’t a marketing plan.
Your Step-by-Step Social Media Playbook
A simple step-by-step plan to show up consistently on social media without the stress.
10 Repeat Sales Ideas for Florists
Practical ways to bring customers back again and again without heavy discounting.
Florist Phone Sales Bloomwork
A simple framework to help florists guide phone orders, increase average sale value, and stop leaking profit before the order’s even made.
Customer Follow-Up Template
Stay in touch with customers after every sale and turn one purchase into many.
How to Sell More Without Discounting
Protect your margins while still growing your sales — without a single sale price.
Your Florist Website is a Sales tool, Not a Marketing tool
Learn why your florist website should do more than look pretty. It should turn visitors into sales.
Team & Staffing
I can't get off the tools because the business still runs through me.
Wedding Staffing Calculator
Work out how many staff you need and how many hours each wedding requires, so you can plan your team more accurately and avoid unnecessary labour.
Check Current Staff Wage Resources
Access official wage information and florist-specific pay benchmarks for Australia, New Zealand, the UK, Ireland and the US.
Casual Staffing Planner
Plan your casual roster around your busiest periods so you're never caught short.
Production Workflow Template
Give your team a clear process to follow so the shop doesn't run through you.
Stop Everything Depending on You
Building a team that can function without you in the room.
Systems & Structure
Everything runs through my head — there are no systems, no structure, just me doing it all from memory.
Shop Systems Checklist
The essential systems every florist shop needs to stop relying on memory and guesswork.
Daily Opening & Closing Procedure Template
A simple, repeatable routine so your shop runs consistently every single day.
Florist Business SOP Starter Pack
Your first standard operating procedures — written simply so anyone on your team can follow them.
Stock Management & Ordering System
Take control of your stock levels, reduce waste and stop over-ordering.
How to Write Your First Shop Procedure
A step-by-step guide to documenting what you do so your business can run without you.
Business Growth & Planning
I'm making decisions from panic, not from a plan.
Florist Business Goal Setting Worksheet
Set clear, realistic goals for your shop — and a plan to actually reach them.
Annual Business Planning Template
Map out your whole year so you're leading your business instead of reacting to it.
Key Numbers Dashboard for Florists
The five numbers every florist business owner should be watching every single week.
Quarterly Business Review Guide
A simple framework to review what's working, what's not, and what to focus on next.
How to Set a Revenue Target That Actually Makes Sense
Work backwards from what you need to earn and build a plan to get there.
Recommended Tools and Industry Partners
Trusted florist specific platforms and partners we recommend to help you run a more profitable business.
Florist IQ helps you create accurate recipes for every bouquet and arrangement, so every stem, sundry and add-on is accounted for.
It gives you and your team a clear guide to work from, helping keep designs consistent, reduce overfilling and stop those “just one more stem” moments from eating into your margin.
Price with confidence, control flower costs and protect the profit in every order.
It also gives your team a consistent way to cost every design, so the numbers stay accurate even when you’re not the one working on the bench.
Strelitzia is the all-in-one system that keeps the business side running smoothly.
It's your POS, order and delivery manager, CRM and website order hub, so sales flow cleanly from quote to delivery.
It's not replacing your bench and pricing tools. It's the backbone underneath them, keeping operations tight, the team aligned, and the details captured.
Florist IQ sharpens job profitability. Strelitzia keeps the business machine running smoothly.
Event Law gives florists access to lawyer-drafted contracts and legal templates created specifically for weddings and events.
Set clear terms around bookings, cancellations, refunds, changes, client responsibilities and the unexpected situations that can come with event work.
Their templates are designed for real event businesses, so you can protect your income, manage expectations from the start and deal with problems with far more confidence when things don’t go to plan.
your Florist Business Deserves Better.
Book Your Free Discovery Call Today.
No pressure. No obligation. Just an honest conversation about where your business is now — and where it could go.
Just 3 quick questions, then choose your time — takes less than a minute.
your Florist Business Deserves Better.
Book Your Free Discovery Call Today.
No pressure. No obligation. Just an honest conversation about where your business is now — and where it could go.
Just 3 quick questions, then choose your time — takes less than a minute.
Growth
Helping florists learn, grow and master their business
Integrity
Helping florists learn, grow and master their business
Abundance
We believe there's enough success for every florist
Growth
Helping florists learn, grow and master their business
Integrity
Helping florists learn, grow and master their business
Abundance
We believe there's enough success for every florist
Helping florists build profitable businesses they love.
FOLLOW US
COMPANY
CUSTOMER CARE
LEGAL
FOLLOW US
COMPANY
CUSTOMER CARE
LEGAL
ABN: 49 823 223 420
Copyright 2026. The Florist Coach. All Rights Reserved.